A dedicated IP address means that you'll have a distinctive numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared web hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is required in case you have an online store and you would like to accept online payments or in case you have a login form and you want the information that users submit to be encrypted. A dedicated IP address may also be used for other apps, such as a VoIP server, for instance. Moreover, it shall provide more credibility and security to your websites, given that a network flood to a shared IP will not have any impact on your dedicated IP. In case you host your websites with us and you have your own server, you will be able to get one or a number of dedicated IP addresses with just a couple of clicks and to use them in case you cannot use the IP that comes with the server.